The key to Better Business


Veronica Karlsson

AB BÄTTRE AFFÄRER, Better Business World Wide,
MSPA Europe/Africa, SSQ Award, The Smiling Report.

Lina Schölin

CEO at Better Business World Wide,
daughter company of AB BÄTTRE AFFÄRER.

AB BÄTTRE AFFÄRER was founded in 1995 by Veronica Boxberg Karlsson. With a background as manager in retail and restaurant industry for 25 years, Veronica was using mystery shopping services as a client. Veronica realised that there were many possible improvements in how the mystery shopping programs were designed, executed and reported. The first client was a hotel chain and Veronica did all visits by herself, but when the project expanded into several countries, Veronica had to assign mystery shoppers to support.

BÄTTRE AFFÄRER is now mother company for Better Business World Wide where the evaluations are executed, and now the database with mystery shoppers has increased to one of the largest in the Nordic countries. Both companies are based in Sweden and 100% owned by Veronica and her family.

BÄTTRE AFFÄRER offers consultancy in developing measurement programs, which enable the clients to do better business.
Better Business World Wide offers development and management of measurement programs and is today one of the most established mystery shopping specialists in the world. Better Business is an Elite member of MSPA and all employees are GDPR-certified.

Better Business World Wide

Better Business is one of the few mystery shopping companies that can manage global mystery shopping assignments with good quality and real time reporting. Assignments in 60+ countries are challenging but possible with experienced employees and professional partners worldwide working under the management of Better Business with high standards.
Lina Schölin is since 2015 the second generation CEO of Better Business since and has worked in the company since 2004. Lina is also shareholder in BÄTTRE AFFÄRER. Welcome to visit Better Business website for clients and mystery shoppers