The key to Better Business

About us

Veronica Karlsson

AB BÄTTRE AFFÄRER, Better Business World Wide,
MSPA Europe/Africa, SSQ Award, The Smiling Report.

Lina Schölin

CEO Better Business World Wide.

AB BÄTTRE AFFÄRER/Better Business World Wide was founded in 1995 by Veronica Boxberg Karlsson. With a background as manager in retail and restaurant industry for 25 years, Veronica was using mystery shopping services as a client. Veronica realised that there were many possible improvements in how the mystery shopping programs were designed, executed and reported. The first client was a hotel chain and Veronica did all visits by herself, but when the project expanded into several countries, Veronica had to assign mystery shoppers to support.

Since 1997 Better Business World Wide has been one of the most established leaders in the Mystery Shopping industry, and in 2001 Veronica founded the trade organisation for Mystery Shopping together with colleagues in the industry in Europe. The European organisation has now expanded to include Africa and grown to be the region that has the most Mystery Shopping providers in the world. In 2004 Veronica founded the Smiling Report, an annual survey measuring the Smile, the Greeting, and Add-on Sale, presented by industry and country. To date, the Smiling Report includes data from more than 28 million evaluations in 69 countries. The Smiling Report is now managed by MSPA Europe/Africa. In 2002 Veronica founded the SSQ Award (Scandinavian Service & Quality Award) which is one of four quality programs that has been accredited by HOTREC according to European Hospitality Quality EHQ.

Better Business Books Publishing offers books about Mystery Shopping in 25 languages.
BÄTTRE AFFÄRER offers consultancy in developing measurement programs, enabling the clients to do better business. Welcome to contact Veronica via e-mail.